Our market research services provide real solutions to real business problems. We have over 20 years experience in designing research projects that address product development, marketing, and strategy needs specific to niche industries. Our experts have earned their stripes conducting casino and gaming research, public utility customer research, and political opinion research.

Stop wondering what your customer thinks.
Get real insights to answer your research questions from an unbiased, third party expert with no skin in the game.

James Industry Research Group provides full service market research customized for your business. We consider your industry, market, and business objectives when forming recommendations for research design. Whether you need to design and conduct an independent research study or only need to recruit participants for a study you conduct internally, JIR Group is the best high quality, integrity driven solution to your research goals.

We answer those hard questions that are critical to your business objectives. Our results are reported in a clear unbiased format so you can make the best decision possible. Our services address important business objectives such as concept testing, brand identity and brand awareness, market segmentation, customer experience research, and competitive intelligence.

  • Design Concept Testing
  • Brand Identity
  • Brand Awareness
  • Market Segmentation
  • Market Strategy
  • Customer Experience
  • Competitive Intelligence

We’ve perfected methods of addressing market research from an industry perspective. Our market research solutions are tailored to the industry and our experts leverage market knowledge, access to populations, and carefully honed standards to get you the answers you need to achieve your business objectives.

  • Casino & Gaming Research
  • Electronic Game Testing
  • Convention & Trade-show Research
  • Public Utility Customer Research
  • Political Opinion Polling

Actionable Insights

Clear insights to customer experience, behavior, and decision making.