G2E is the perfect environment for conducting research that can’t be done anywhere else. Imagine the competitive advantage your company could have, asking questions no other company is. James Industry Research Group is the preferred research company for G2E. We have been conducting research for G2E for 10 years, and are excited to offer research sponsorship opportunities to our clients and exhibitors at G2E. We are encouraging manufacturers to take advantage of this significant competitive intelligence opportunity.

We Know Gaming
As the leading researchers of the industry, we live and breathe gaming. We pioneered gaming research at G2E. Every day we conduct research for casino operators (both commercial and tribal), associations within the gaming industry, and manufacturers who supply the industry. They rely on our years in gaming to provide them with insightful, integrity-driven research.

G2E is unique
G2E is the largest gathering of gaming professionals on the planet, under one roof at one time, all with gaming and casino operations at top of mind. We have access to conduct research with anyone attending G2E. Who would you talk to if you could?

All access to any segment of gaming
As the preferred researcher for G2E, we have unique access to research any segment or audience that attends G2E – and to research almost any subject, direct with the source. What would you ask, if you could?

Examples of Potential Research Ideas

Customer Booth Experience

ROI: How do you increase your company’s ROI on its booth investment? Your company spent gazillions of dollars on it’s booth, it’s games and the presentation of your image, but how effective is it?

Effectiveness: What is driving your customers to purchase? How are you and your competition doing with those key drivers? How do the primary decision makers viewing booths feel about their experiences, and how did that affect sales? Which booths are garnering more intent to purchase orders and why? How could your booth be better designed for next year to impact your sales all year long? What products and interactions are shaking up the floor?

Experience: Our researchers have over 30 years in Customer Experience, investigating the moment of truths inside your booth and helping companies get the most out of it.

Casino Operators, Slot Directors & Buyers
What are Slot Machine Buyers and Decision Makers encountering at the booths and with the vendors they are dealing with? What are their strategies before during and after the show? How do they see the vendors and the products they are visiting? What are the manufacturers’ strengths and weaknesses?

Brand Recognition and Topical Issues
How does the attendee audience view your brand, and the brand of your competitors? How are those perceptions different among all the different segments attending G2E, whether regional, national or international? Need to know what the industry thinks about a specific topic? We can survey the entire floor of G2E, and in most cases can even target specific segments of attendees.

Any segment + Any questions + All Access
= Big Competitive Advantage

To inquire about research at G2E 2017:

(866) 220-2644

To find out more about G2E, click below: