There are advantages to observing consumer behavior when they are unaware of your presence. The known presence of a researcher may influence the way that a person behaves. Non-participant observational research is used often in market research. Think secret shoppers.

Our researchers are trained in observational note taking. We can provide qualitative data that gives you insights into how customers behavior. We can watch what they buy, what they pick up and put down, which displays make them stop or grab their attention, and much more.