Jim is honored to be the founder and CEO of JIR Group and Paid2Gamble, and a thankful servant to his employees and clients. Casino and Gaming research became his niche long ago, and after 20 years, Jim is very proud of his life’s work. From his incredible staff to the patrons and gamblers, the manufacturers, casino and lottery operators, suppliers and associations, he gets immense satisfaction knowing that James Industry Research Group is bettering the world through helping others succeed.


Michele is the woman behind our fearless leader; she keeps everyone moving forward. Getting everyone where they need to be, when they need to be there is her job. Michele’s background is full of office operations, office management, and self-employment. You will find her managing JIR Groups offices. She’s the glue that holds the place together, because without her this group of researchers would be totally broke in no time. No one would get paid. The lights would get turned off. They would starve. Besides keeping them grounded, Michele is also a lot nicer to deal with when it comes to just about everything money-related.


Fiona has been a member of the James Industry Research Group family since day one. As Field Manager, Fiona hired, trained, managed, and grew the team from one to seven talented researchers. From Atlantic City to Las Vegas, Fiona has managed research projects for some of the leading Casino and Gaming companies in the world.

We are excited to announce Fiona will be moving on to her next position as Project Manager for Paid2Gamble, a JIR Group company. Fiona has immersed herself in the design and development of our new website and mobile app that will change the way we do research.

Fiona serves on the board of the NW Insights Association, she is a Qualtrics Bronze Certified programmer, a member of AAPOR, recipient of the 2017 Global Gaming Women Scholarship to the Women’s Leadership Conference, and currently studying for her Market Research Certification from the University of Georgia.


Joseph Gibson, a 10-year data and analytics professional, is the Chief Data Officer for James Industry Research Group and Paid2Gamble.  As the company’s Chief Data Officer, he is responsible for developing the approach to managing data for the new Paid 2 Game application including development of data security, data architecture, and Enterprise Data Governance.

Joseph is on the JIR Group Board of Directors, based in Portland Oregon.  He also has held data analytics and governance positions where he led work to establish data strategies, business frameworks and data management platforms.

Joseph has a bachelor’s degree in Industrial Technology from Southern Illinois University, a master’s degree in Information Technology Management from Webster University and is a Certified Data Management Professional (CDMP) and Data Governance and Stewardship Professional (DGSP) with the Data Management Association (DAMA).


Crystal Bolyard has been engaged in market research for over a decade, mastering outreach to hard-to-reach audiences, best-approaches for methodologies and sampling, and clear and accurate reporting. She’s worn all hats, including client relations, field management, design, moderating, analysis, and presentation of data.

She loves market research, designing the perfect questions to ask, discovering the most effective ways to present the data, and helping clients understand the benefits of consumer feedback.


Bridgett Giordmaina has 4 years of experience in applied research and has over 10 years of operations and business management experience. Her roles in the private and public sector have included responsibilities in operations analysis, competitive research, product development, data mining, program evaluation, and customer interviewing. With a background in the information technology industry, she earned hands on experience with marketing, consulting, project management, and business strategy development. Bridgett holds a Bachelor of Arts, Anthropology from the University of Nevada, Las Vegas, where she focused her studies on qualitative research methods. She was a recipient of the McNair Scholar Internship and holds a CITI Human Research Subjects ethics certification.