Market Research Services

The Right Tool for the Job

James Industry Research Group takes a customer focused approach. Starting with your business’ objectives, we design your research project with the methods that will get actionable insights that can be trusted. Our experts have been providing market research services in the Las Vegas and Portland area for 20 years and we leverage that experience to design methods, recruit sample, conduct research, and analyze data to support your business strategy. By starting with your objective, we can identify the best method to utilize including qualitative, quantitative, and mix mode research.

Research Design

Design your market research project around your business objectives.

Focus Groups

Discover insights to your target market with in depth discussion groups.

Surveys

Get quantifiable results with phone, online, and in-person surveying.

Observation

Know what your customers really do, really buy, and more.

Data Analysis

Dig into the data and have it presented in a clear readable format.

Research Designed with Objectives in Mind

Using the right tool for the right job is essential to success in any endeavor, especially market research and analysis. Working back from your informational objectives and business goals, we look at the resources your have, your budget, internal buy-in, and make recommendations based on what will help your company get the information you need to achieve those goals.

Take the guess work out of business strategy.

CONTACT AN EXPERT

Our Research Process

With 20 years of experience conducting market research services in Las Vegas, Portland, and across the nation, we have developed an efficient and effective process to get the results that your business needs. Honest, objective, and independent reporting is the only way to get clear insights into your market, customer, and competition. Our process focuses on what your business needs and their internal resources you have to make your research project successful.

Customer Focused from the Beginning
Meet with a market research consultant to discuss your informational objectives and business goals. We review the concerns particular to your industry and niche market. We’ll work with you to clearly define what the research objectives for your project are before we make any recommendations.
Clearly Defined Sample Frame and Methods
Working with your team, our consultants will identify your target market segments, the quotas for the sample, and the methods needed to achieve results. We will review your market and recommend the best strategy to recruit the right participants for your study.
The Right Answers Start with the Right Questions
You probably have questions in mind that you know need answered. Our consultants will use those questions to build your survey or discussion guide. We will identify any missing elements that are important to achieving your informational objectives and recommend the appropriate format, order, and wording. We know how to work collaboratively with our clients to get to the information needed.
Recruiting Participants that Represent Your Customer Base
We recruit via phone, email, and web to get the participants needed on time for your research project. Our researchers will individually validate each participant with a pre-approved screener to ensure that each participant represents the segments you need. We will meet your quotas to ensure that each demographic is filled with the appropriate number. Our recruitment services focus on ensuring that your project is representative of your customer base.
Communication is Key
Our consultants will keep you informed as your project progresses. We stay in communication and don’t leave you wondering how the project is going. We remain flexible to your needs and can pivot when you need us to.
Research Conducted with Integrity
We understand that you will use the results of your study to make important business decisions. We place the highest importance on quality and integrity. Our researchers are trained to be objective, recognize their own bias, and report results in a clear honest manner. We don’t skew results to make stake holders happy. You can trust your research will be conducted in the most professional manner with discretion.
Actionable Insights Reported Clearly
We report our results in clear easy to understand formats. Our staff will deliver visual presentations and research reports that show you the results and call out important differences among groups. Your report will include actionable insights helping you take that information and apply it to your business strategy.