Casino Gaming Research

Our service offerings and experience in gaming are very diverse. From usability testing of games and websites, customer satisfaction polling for hotels and casinos, focus groups, attraction visitor intercepts, slot tournament game rating exercises, to attendee polling, mystery shopping, and competitive intelligence at G2E, and industry-wide studies for the associations which govern the gambling world, we’re deep in experience with our favorite industry. Our references are impeccable. We understand what is important to the gambler  – pain points, attraction, excitement, win potential, ease of understanding – and what the nature of the industry itself. Industry specific knowledge is essential, especially in casino gaming research.

We are excited to serve your casino gaming research needs. Contact us today to discuss how we can help your research needs.

Electronic Game Testing

Whether you’re a design studio needing to improve your product, or a manufacturer wanting to develop a testing and development program, we are the most experienced firm in the world at slot machine and player testing. We have tested more than a thousand slot machine prototypes in our careers, and conduct research with more than 20,000 players annually. Our moderators have designed and conducted research testing for manufacturers such as IGT, Bally, Aristocrat, WMS, Gtech, Atronic, Spielo, Cadillac Jack and many VLT markets. We have also conducted player testing for online gaming entities such as DoubleDown Casino.

We really know players, and are renowned for our accuracy and integrity-based recruitment methods of players for research testing (phone, online or in-person). We maintain one of the largest player databases in the country, and also manage databases of specific players for specific manufacturers. We regularly conduct testing in Las Vegas, Reno, and any requested market on all types of gaming devices from Video Poker to Digital Slots, Craps, Roulette and others in casino environments and controlled environments such as focus facilities and hotel conference rooms.

We test more players and more games than anyone else. Don’t settle for less than the best and most experienced. Contact us today to discuss how we can help you develop a better game.

Convention & Trade-show Research

Conventions and trade-shows are often under-utilized for the rich amount of insight they offer into an industry, and provide the unique opportunity of having the major players, products, and buyers in one place at the same time – and all focused on the industry. Whether it’s competitive intelligence and mystery shopping your competitors’ products and approaches, conducting buyer behavior research, or surveying how attendees feel about issues facing their industry, we have vast experience in conducting research at conventions. From helping show organizers identify opportunities to improve the show experience to helping exhibitors measure and improve the ROI of their booth investment, we’ve been a trusted convention resource for more than a decade.

We’re pioneers in convention and trade-show research, and have served some of the largest shows and associations in the world. We’ve invented unique research approaches which produce high numbers of responses from attendees and exhibitors, without impacting the show experience. We’re knowledgeable in how trade-shows operate, and experienced in guiding and conducting research efforts in a way which encourages response and positive outcomes in these sometimes sensitive environments. We’re directly experienced working with trade-show organizers as well as the associations which sponsor the events. We understand how these shows work.

Rather than flying your moderator all over the country, or trying to survey your industry while they’re distracted with their day to day business, why not conduct research with everyone in one place at one time, while they are focused on the industry as a whole? We know how to make this happen. Contact our team today to learn how we can help you tap into research opportunities often overlooked.

Public Utility Customer Research

Are your safety and community outreach messages reaching your customers? Does your new slogan communicate the image and vision of your brand? Our company is highly experienced with public utility research. Our staff are trained to uphold your brand and ensure your customer’s experience during the surveying process is positive. Our friendly researchers can get to the right people in the right areas to ask those important questions.

Get Started Today

Contact a market research expert today. We’ll schedule a time to meet with you to discuss your needs and design the research study that will get you actionable insights.