Casino Gaming Research
Our service offerings and experience in gaming are very diverse. From usability testing of games and websites, customer satisfaction polling for hotels and casinos, focus groups, attraction visitor intercepts, slot tournament game rating exercises, to attendee polling, mystery shopping, and competitive intelligence at G2E, and industry-wide studies for the associations which govern the gambling world, we’re deep in experience with our favorite industry. Our references are impeccable. We understand what is important to the gambler – pain points, attraction, excitement, win potential, ease of understanding – and what the nature of the industry itself. Industry specific knowledge is essential, especially in casino gaming research.
We are excited to serve your casino gaming research needs. Contact us today to discuss how we can help your research needs.
Electronic Game Testing
Whether you’re a design studio needing to improve your product, or a manufacturer wanting to develop a testing and development program, we are the most experienced firm in the world at slot machine and player testing. We have tested more than a thousand slot machine prototypes in our careers, and conduct research with more than 20,000 players annually. Our moderators have designed and conducted research testing for manufacturers such as IGT, Bally, Aristocrat, WMS, Gtech, Atronic, Spielo, Cadillac Jack and many VLT markets. We have also conducted player testing for online gaming entities such as DoubleDown Casino.
We really know players, and are renowned for our accuracy and integrity-based recruitment methods of players for research testing (phone, online or in-person). We maintain one of the largest player databases in the country, and also manage databases of specific players for specific manufacturers. We regularly conduct testing in Las Vegas, Reno, and any requested market on all types of gaming devices from Video Poker to Digital Slots, Craps, Roulette and others in casino environments and controlled environments such as focus facilities and hotel conference rooms.
We test more players and more games than anyone else. Don’t settle for less than the best and most experienced. Contact us today to discuss how we can help you develop a better game.