Contact: Crystal Bolyard Email: Crystal.Bolyard@Jirgroup.com 866.220.2644 Ext. 422
James Industry Research Group (JIR Group), a casino and gaming market research firm and researcher of G2E for a decade, has released the first comprehensive public research report on G2E’s attendees and exhibitors, along with an additional report on G2E Responsible Gaming, available on their website marketplace at http://www.jirgroup.com/marketplace/
The 103-page report was produced initially for the American Gaming Association, and was conducted to benefit show organizers, exhibitors, and attendees by increasing intelligence about North America’s biggest casino and gaming tradeshow. The report is a combination of findings from a 500+ person survey on G2E’s show floor, as well as focus groups that were conducted at G2E. This wide-ranging report covers topics such as attendance breakouts, attendee drivers, show satisfaction, best of G2E, goals of attendees while at G2E, industry views on Responsible Gaming, the latest innovations, and much more.
JIR Group CEO Jim James (researcher at G2E for 10 years and coincidentally the only man to ever get married at G2E) released this statement about the report:
“For the first time in G2E history, we’re publicly releasing our research work at G2E, and I’m incredibly excited at the opportunity this presents for G2E’s exhibitors and attendees. We feel that this intelligence, normally never available to the public, is critical for those who do business at G2E, and for those who organize the show’s activities. We’d like to thank the show organizers for allowing us to release this information, and their great dedication to providing the best tradeshow in casino and gaming.
We pioneered research at G2E over the last decade, conducting research for exhibitors, Reed Exhibitions, and the American Gaming Association, and we are very proud of the work they’ve done to try to improve the show – including the release of this report. Hopefully this research data will provide another valuable asset to G2E’s attendees and exhibitors, advancing the industry through research intelligence. We like being innovators, and we like serving the industry. These reports allow us to do both.
Also included is a sub-report on Responsible Gaming and how particular segments of the industry view this keystone issue. We’ve made that segment of the full report available by itself to those that have a particular interest in that topic. It’s very interesting data – our industry still has some work to do in this area, and kudos to both AGA and NCRG (The National Center for Responsible Gaming) for asking the tough questions and working so hard to understand the industry’s sentiments.”
James Industry Research Group conducts research on casino and gaming issues, products, and stakeholders, and has been the Preferred Researcher of G2E for many years. JIR Group’s clientele include casino operators, manufacturers, associations, and industry interests.
JIR Group is the parent company of Casino GameTest™, an independent casino game evaluation firm, and Paid2Gamble™, the industry’s largest research database of gamblers, and has offices in Las Vegas, Nevada and Portland, Oregon.