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JIR Group provides qualitative and quantitative market research services through its Casino GameTest™ and Paid2Gamble™ research products, helping casino-related businesses better understand their player, design better casino games and develop better gambler experiences through research. From slot machine and ETG gambler testing, to casino operator and manufacturer research, to being G2E’s preferred researcher for more than a decade, we bring more than 20 years of casino experience to bear.