James Industry Research Group: Marketing and Opinion Research, Consulting, Data Collection, Analysis and Reporting

James Industry Research Group is a full-service Casino and Gaming market research firm with offices located in Las Vegas, NV and Portland OR. With over 20 years in the casino and gaming industry, we are the leading research firm for the Casino and Gaming Industry as well as the Official Researchers for the Global Gaming Expo (G2E).

JIR Group provides qualitative and quantitative market research services, helping casino-related businesses advance CRM, understand operator sentiment and player experiences through research. From moderating focus groups to conducting casino customer satisfaction, ethnography to usability testing, we bring more than 100 years of public opinion research consulting, design, and data analysis experience to your service.